Behind the Brand
with Subtle Bodies Co-Founders Ariana Dedianko and Caroline De Sousa
Discover the creativity, innovation, and strategy behind Subtle Bodies [a Skincare Brand & Lab] in this latest interview with Co-Founders Ariana Dedianko and Caroline De Sousa:
What was the initial inspiration behind launching Subtle Bodies?
Caroline:
I think the catalyst moment with Subtle Bodies came when I was dealing with a health issue and had tried everything to heal it. Nothing was working, and I’d always been intrigued by ozone therapy. A girlfriend of mine recommended I see Ariana for ozone therapy, so I went in for a treatment. At the end of the session she said, “Wait one second,” ran to her back house, and came back with a jar. She told me to apply it to the specific area I was struggling with. I was so intrigued — I asked her what it was, and she said, “It’s ozonated olive oil.” Then she added, “Put it on your face before bed, you’re going to love your skin in the morning.” So I tried it. And I kid you not, I woke up the next day and it was the first time I’d ever put somet…
