Behind the Brand

with Arianne Virsunen CEO + Co-Founder of The Commonhealth Sports Club

Discover the creativity, innovation, and strategy behind The Commonhealth [a San Diego Members-Only Sports + Social Club] launch in this latest interview with Arianne Virsunen CEO + Co-Founder:

1. What was the initial inspiration behind launching The Commonhealth?

Arianne: It actually started pretty organically. The past two years, I was already hosting wellness events (for pure fun) through Blond Brands as a way to connect my community—the brands I love, female founders, and the friends and influencers I’ve gotten to know through work. It was such a natural fit, but I realized I wanted to create more of a container for it—something bigger than just one-off events. At the same time, I had stopped drinking for a year, and I noticed how much of social life revolved around partying. It wasn’t always easy to find spaces where I could genuinely connect with people outside of that scene. I wanted to create something where people could meet like-minded individuals who also want to get active, …